Meet Our Executive Management Team

Here at Bay Alarm, we have made it our mission to provide the finest security services available. Our commitment to quality service starts at the top. See below to learn a little about our executive leadership team.

Jack Unroe, CEO

John "Jack" Unroe joined the Bay Alarm family as a member of the Board of Directors in April 2018. In January 2019 he was appointed CEO of Balco Holdings, which includes Bay Alarm, Bay Alarm Medical, and Balco Properties. Jack brings extensive experience as CEO for service-based, privately held and family operated companies. His fresh perspective contributes to our vision and strategy for the future growth and profitability of Bay Alarm. We are excited to have Jack onboard for the value he will add to our organization managing top level objectives and strategies as we continue to grow as an unparalleled alarm industry leader.

Matt Westphal, President

Matt grew up in the Alarm Industry, shadowing his dad Bruce Westphal, meeting customers and other alarm owners, eventually starting at the company as an installer as he attended college. Now, many years later, he is part of the 3rd generation Westphal family to actively work in the business. As President of Bay Alarm Company, Matt oversees efforts in Sales, Marketing, Branch Operations, Patrol Division and Acquisitions. He proudly serves the communities in which we operate and helps grow Bay Alarm to better serve our customers and the industry as a whole. 

Tim Westphal, COO

Tim also grew up in the alarm industry often accompanying his dad Roger to alarm industry events and learning about the business from an early age. Tim started his career as an installer in our San Francisco branch. Following that, he worked in our Oakland branch as a service technician and in our monitoring center. He later moved to southern California and opened our first office in Orange County, CA. After moving back to the Bay Area, he deepened his focus on field operations overseeing all branch install and service efforts. Today as Chief Operating Officer of Bay Alarm Company, Tim oversees Field Operations, Training & Engineering, Codes & Standards Compliance, Monitoring & Customer Care, Information Services and Contract Data Entry. 

Contact Our Office

Corporate Headquarters

5130 Commercial Circle
Concord, CA 94520

Sales: 1-800-610-1000
Customer Service: 1-800-470-1000