Leadership Team
Bay Alarm’s leadership team is made up of industry experts, experienced executives, and third generation Westphal family ownership. Click each picture to read their bios.
Tim Westphal CEO Tim Westphal
Chief Executive Officer
As a third-generation family owner, Tim grew up in the alarm industry and learned about the business from an early age. After receiving his undergraduate degree from Whittier College and working in the telecom and internet industries, Tim started his career with Bay Alarm. He spent time in the field as an installer and service technician, as well as working shifts in the company’s in-house monitoring center. He later moved to Southern California to open the first office in Bay Alarm’s expansion throughout the west.
After moving back to the Bay Area, Tim earned his MBA from St. Mary’s College of California and deepened his focus running all aspects of the business. After many years in various leadership positions, he became Chief Executive Officer of Bay Alarm.
Today, Tim is active in the security industry and serves on several boards and committees, including as past president of the California Alarm Association. He is currently involved with The Monitoring Association and NetOne.
After many years of playing lacrosse—including time playing in Australia—Tim enjoys coaching and volunteering with Bay Area lacrosse clubs. He spends his free time mountain biking, surfing, and enjoying the outdoors. He and his wife of 20+ years, Bentley enjoy traveling and supporting their three kids with their sports and activities.
Eric Taylor CRO Eric Taylor
Chief Revenue Officer
As Chief Revenue Officer, Eric oversees all new revenue generation for Bay Alarm. This includes overseeing all aspects of selling and marketing the company’s services and heading up acquisitions.
Before Bay Alarm, Eric held sales leadership roles within the banking industry and led a global sales organization in the publishing industry. After joining Bay Alarm in 2002, he quickly became instrumental in both the professional development of the organization and the sales growth of the company. Under his leadership, Bay Alarm’s sales organization has consistently exceeded expectations—growing organic sales at an industry-beating average rate of 8.5% per year.
As an active alarm industry leader, Eric is a key member of NetOne, an elite network of independently owned security companies from across the country. He is also a board member of other independent alarm companies and sits on the board of the Sheriff’s Charities of Contra Costa County.
Eric graduated from San Diego State University with a Bachelor’s degree in Marketing. He is married with two grown children and enjoys riding motorcycles, fishing, and being outdoors.
Jonathan Surridge CFO Jonathan Surridge
Chief Financial Officer
Jonathan joined the Bay Alarm family in 2019 as Chief Financial Officer.
In addition to leading Bay Alarm’s finance and accounting departments, he negotiates and executes acquisitions, oversees the investment of funds, and analyzes operational and sales figures to identify areas of improvement. He also works closely with other executives on planning for Bay Alarm’s future, including expanding into new product areas, studying long-range economic impacts on profitability, and deciding on priorities for the strategic planning process.
Before Bay Alarm, Jonathan held several financial leadership positions at software and investment companies, including Chief Financial Officer at Lumity, Inc., Vice President of Finance at RealtyShares, and Chief Financial Officer at Motif Investing.
Jonathan holds an undergraduate degree from Yale University and an MBA from the University of California, Berkeley, Haas School of Business.
In his free time, Jonathan enjoys mountain biking, home improvement, landscaping, and spending time with his wife and four children.
Julia Keevey CHRO Julia Keevey
Chief Human Resources Officer
As Chief Human Resources Officer, Julia oversees the strategy and direction for Bay Alarm’s human resources function, including diversity & inclusion, employee engagement, recruiting, compensation, benefits, employee relations, training, and risk management. She works with a team of talented professionals to ensure that we hire the best candidates and then provide them with the right training, education, engagement, opportunities, and support so they can build meaningful careers.
Before Bay Alarm, Julia was the Director of Human Resources for Esurance (an Allstate Company) and the Head of Human Resources, North America, for Berlitz Languages.
She received her undergraduate degree from Shippensburg University, holds an MBA from Temple University, and is a Senior Certified Professional by the Society of Human Resource Management.
In her free time, Julia enjoys spending time with her family, running, and reading.
Andrew Conrad CTO Andrew Conrad
Chief Technology Officer
As Chief Technology Officer, Andrew is responsible for all of Bay Alarm’s technical infrastructure. He oversees the teams that keep Bay Alarm running securely and efficiently 24/7, including data centers, network operations, product management, help desk, engineering and application development.
Before Bay Alarm, Andrew was COO at Sweda, LLC and CTO/COO at Autoland, Inc. He received his bachelor of science degree in 1995 from Buffalo State College.
Outside of work, Andrew spends most of his time coaching youth sports and supporting his school-aged children with their various activities. He enjoys building and racing cars, fly fishing, and getting out on the water in his free time.
Barry Bailey VP, Branch Operations Barry Bailey
VP, Branch Operations
As Vice President of Branch Operations, Barry oversees all operations and staff at Bay Alarm’s branch locations, including service, installation, inventory, administration, and sales. He is an instrumental player in key initiatives ranging from customer satisfaction, acquisitions, strategic planning, succession planning, and projects that drive growth and efficiency.
Barry joined Bay Alarm in 2000 as a Sales Representative out of the East Counties Branch located in the San Francisco Bay Area. Over the next 24 years, he was promoted to several positions, including Sales Manager, Branch Manager, Director of Sales for Southern California, and finally Southern California Regional Director before accepting the Vice President position. Barry has dedicated his career with Bay Alarm to developing the company’s leadership and considers it to be his proudest contribution.
Barry holds a bachelor’s degree in Business Administration. In his free time, he enjoys spending time with his family and dogs, attending sporting events, and fishing.
