Leadership Team
Bay Alarm’s leadership team is made up of industry experts, experienced executives, and third generation Westphal family ownership. Click each picture to read their bios.


As Chief Revenue Officer at Bay Alarm, Eric leads all new revenue generation efforts, overseeing sales, marketing, and acquisitions. His strategic leadership drives company growth, ensuring Bay Alarm remains a leader in the security industry.
Before joining Bay Alarm in 2002, Eric held sales leadership roles in the banking sector and led a global sales organization in publishing. Since then, he has played a pivotal role in shaping the company’s professional development that includes personnel and process evolution, all while driving sales success.
A respected leader in the alarm industry, Eric is an active member of NetOne, an exclusive network of top-tier independent security companies. He also serves on the boards of other independent alarm companies and the Sheriff’s Charities of Contra Costa County, contributing his expertise to both business and community initiatives.
Eric earned his Bachelor’s degree in Marketing from San Diego State University and has pursued executive education at Kellogg and Stanford business schools. He is married with two grown children and enjoys riding motorcycles, fishing, and exploring the outdoors.




As Senior Vice President of Monitoring, Michael is responsible for Bay Alarm’s high-volume call center that services our customers and technicians in the field. He oversees all teams in the department, including alarm dispatch, customer care, and field support.
Before Bay Alarm, Michael held leadership positions in both human resources and call center operations at start-up and Fortune 500 companies in the financial services sector. He joined Bay Alarm in 2016 as the HR employee relations manager before moving over to run our Central Station in 2018.
Michael holds a Bachelor’s degree from San Francisco State University. He is an active member of The Monitoring Association (TMA), where he contributes to the professional monitoring industry through education, advocacy, and the development of industry standards.
In his free time, Michael enjoys spending time with his family. He also loves music and tries to see as many live shows as he can.

As Vice President of Branch Operations, Barry oversees all operations and staff at Bay Alarm’s branch locations, including service, installation, inventory, administration, and sales. He is an instrumental player in key initiatives ranging from customer satisfaction, acquisitions, strategic planning, succession planning, and projects that drive growth and efficiency.
Barry joined Bay Alarm in 2000 as a Sales Representative out of the East Counties Branch located in the San Francisco Bay Area. Over the next 24 years, he was promoted to several positions, including Sales Manager, Branch Manager, Director of Sales for Southern California, and finally Southern California Regional Director before accepting the Vice President position. Barry has dedicated his career with Bay Alarm to developing the company’s leadership and considers it to be his proudest contribution.
Barry holds a bachelor’s degree in Business Administration. In his free time, he enjoys spending time with his family and dogs, attending sporting events, and fishing.